The situation on the market is very difficult nowadays. It is not only connected with the recession that we are experiencing but also with other factors. In my opinion one of the biggest problems of today´s businesses is the fact that there is to many of them. It is hard to maintain a good position on the market when you have to compete with such large number of companies. That applies to every segment of market. One wrong move may lead to a situation in which our place is taken over by competitors. That is why companies spend a lot of money for advertising. To be still in the middle of the attention. On the other hand sometimes it is inevitable and some companies lose their clients anyway. Sometimes the reasons for that is bad quality of products or services presented by a company. Recently the company graphic design west midlands had such problems. Actually they have them till this day. That is why they have presented a very good 20% discount on all their services, hoping that this will be able to bring customers back to them. I hope that this campaign along with proper advertising will bring positive effects, otherwise I think that they will not be able to get back on their feet. Taking under consideration that they will lose some money on this promotion and on advertising it might be hard for them. Still I believe that graphic design west midlands are able to bring the best service on the market and I hope they will manage to overcome those problems.